Stoned VA
Branding Package
Challenge
Stoned VA challenged us to work within their parent company's design parameters while creating a unique visual appearance for their brand. They needed us to take them from signing their deal to a full fledged product, including packaging design and more.
Goal
To create a visually appealing, updated logo off the original Stoned branding that spoke deeper to the client's needs. Once we visually knew what we were working for we wanted to bring a cohesive brand identity across all their designs while remaining whimsically professional.
Solution
Our solution was to take the original logo that we were given and to add some more flair to the letter layouts and separating out the location (VA) from the logo itself for future expansion. Playing with the blues and purples allows us to remain in a more exciting visual identity while allowing us to follow the standard cannabis structure of black and white security in the product design.